MBA (Master of Business Administration)

Why should you choose Master of Business Administration?

Our Master of Business Administration (MBA) is a program taught fully in English designed especially for industry professionals wanting to advance their careers. The program is taught in blocked seminars, two to four days on campus or online once a month. The program concentrates on strategic analysis and planning, interdisciplinary skills, value-based management, and critical thinking. Students will advance their knowledge in core business disciplines including human resource management, organizational behavior, accounting and finance, marketing and operations, innovation, and entrepreneurship. Out-of-the-box thinking challenges existing limits and thought patterns.

Your Specializations

During your general mandatory program you can choose your tailormade specialization out of the following:

• Digital Marketing
• Entrepreneurship, Innovation & Leadership
• Innovation & Experience Design for Tourism
• Real Management
• Sustainable Management & Governance

Students can decide to study full-time or part-time (next to a full-time job). Our hybrid teaching approach at Modul University Vienna gives the students the opportunity to study either online or on-campus or, alternatively, start their MBA studies online and transfer to campus later. Depending on which courses students decide to select, they can either specialize in a certain field or graduate with a general MBA degree.

Module 1: Managing People and Organizations

• Leadership
• Managing People, Teams, and Organizations
• Financial Management and Reporting
• Information Systems Management
• Negotiation and Dispute Resolution
• Project Management

Module 2: Marketing and Innovation

• Entrepreneurship
• Innovation
• Competitive Analysis and Strategy
• Marketing Management in the Digital Age
• Social Media Intelligence

Module 3: Quantitative and Economic Analysis

• Managerial Economics I
• Business Analytics
• Data Collection and Analysis

Module 4: Master Thesis

• Master Thesis Tutorial I
• Master Thesis Tutorial II
• Master Thesis and Master Thesis Defense

Module 5: Enrichment

• Digital Marketing
• Entrepreneurship, Innovation, and Leadership
• Innovation and Experience Design for Tourism
• Real Estate Management
• Sustainable Management and Policy

Career opportunities for graduates of the Master of Business Administration:

• European policy, sustainable business development, digital marketing, hotel and real estate management, consulting and entrepreneurship