MBA en Turismo Sostenible

The MBA in Sustainable Tourism is designed for professionals and students in the tourism sector who wish to deepen and specialize in the leadership and administration of companies and organizations, both private and public, for sustainable development and growth of the tourism industry throughout its entirety. its value chain, including all parties interested in managing operations within the framework of a green and circular economy. The program is open to students and professionals from other sectors who need a cutting-edge professional master's degree for career development in this sector in full expansion and transformation.

The Curriculum is Distinguished by Combining the Combination of Elements Necessary to Stand Out as a Responsible Leader: Cutting-edge Knowledge with Scientific Rigor, Practical Exercises that Allow You to Apply the Knowledge Acquired, and Elements of Experiential Learning that Optimize Use in Each Area of Study and Development. Below, the Main Axes of the Study Plan are Described, Which May Vary and Are Subject to the Latest Modifications Considered Appropriate by Each Expert According to the Latest Advances in their Area of Knowledge, with the Objective of Always Providing a Vanguard Formation.

First Trimester (20 ECTS)

Sustainable Tourism: Value Chain and Business Models (3 ECTS)

• Introduction: Evolution of Tourism Products and Services towards Responsible Tourism
• Hotels, Resorts, Tourist Rentals, Campsites and Youth Hostels.
• Tourism in Protected Environments: Natural Parks, Biodiversity, Cultural Heritage, UNESCO, Protected Natural Spaces.
• Rural tourism.
• Shopping, Gastronomy and Leisure Tourism.
• Adventure Tourism, History, Archaeology, Paleontology and Anthropology.
• Theme Park Tourism.
• Tourism of Sports Activities in Urban and Natural Environments.
• Nature Observation Tourism.
• Religious Tourism.
• Festivities and Commemorations Tourism.
• Maritime and River Cruises.

Corporate Social Responsibility and Sustainability in International Tourism (3 ECTS)

• International Dimension of CSR and Sustainability in the Tourism Industry.
• Regulatory and Certifying Institutions and Bodies.
• Regulations and International Guides in Responsible Tourism.

Sustainable Development Strategies and International Cooperation. (3 ECTS)

Leadership, Negotiation and Responsible Entrepreneurship (4 ECTS)

• Leadership and Responsible Entrepreneurship.
• International Responsible Negotiation.

Market studies, neuromarketing and consumer behavior (4 ECTS)

• Market research techniques.
• Marketing, advertising, sales strategies.
• Study of consumer behavior and neuromarketing.
• The conscious client.

Direction and management of cultural and sustainable tourism projects (4 ECTS)

• Project management.
• Planning and management of tourism projects.

R&D&I methods in the tourism industry (2 ECTS)

• Quantitative and qualitative research methodologies for the management of responsible tourism organizations.
• Development of Sustainable Products and Services.
• Innovative Organizations.
• Integrated Management of R+D+I Projects.
• Communication of R&D&I.

Second Trimester (20 ECTS)

Design of spaces, infrastructure, logistics and intelligent mobility in tourist services (3 ECTS)

• Design of tourist spaces from a holistic perspective.
• Ecological, bionic and sustainable infrastructures.
• Renewable energy and energetic efficiency.
• Sustainable aerospace, land and maritime transportation.

ICT, Big Data and digitalization management (4 ECTS)

• New technological platforms and tools for marketing tourism products and services.
• Big data and business intelligence applications.
• Information and communication systems applied in the tourism industry.
• Geography, cartography, routes.
• Multi-channel strategy

Sales management and loyalty strategies (3 ECTS)

Change management for the transformation, relaunch and growth of the MBA in Sustainable Tourism (4 ECTS)

• Management of Hotel Chains, Resorts and Tourist Rental Companies.
• Travel agencies, wholesalers.

Triple benefit tourism strategy and sustainable finances (3 ECTS)

Triple benefit strategy within the framework of the green and circular economy.

• Sustainable finance management.

Management and protection of the environment and biodiversity (3 ECTS)

Environmental Protection

• Ecosystems.
• Biodiversity.
• Healthy atmosphere.
• Aquatic resources.
• Soil, forests, mineral resources.
• Climate change.

Practical Environmental Management Tools

• Water footprint.
• Environmental footprint.
• Waste management.
• Eco-energy efficiency and Eco-designs.
• Carbon footprint calculation.

Environmental Management Systems.

• Analysis of Environmental Risks.
• Environment Effect investigation.
• Energy Management Systems.

Third Quarter (20 ECTS)

Quality management and customer experience 3 ECTS

• Quality management systems and certifications.
• Study, analysis and continuous improvement of the customer experience.

Sustainable development strategies of international tourist centers 3 ECTS

• Fundamentals of Agenda 2033 and the UNWTO.
• Strategies for the renewal and creation of new models to promote regions, poles and organizations for an MBA in Sustainable Tourism.

Responsible communication and sustainability reports 3 ECTS

• Purpose and plan of conscious communication.
• Communication methodology and standards.
• Preparation of CSR/sustainability reports.
• Making effective presentations.

Human management and organizational development 3 ECTS

• Management of high performance teams.
• Social management with positive impact on local communities.

Trends and innovation in cultural, ecological and responsible tourism 2 ECTS

• New management models, products and services.
• Trends and future vision of the international tourism market

Master's Final Project 6 ECTS

Options:

• Investigation article.
• Responsible organization creation plan.
• Professional internships in companies.

Total Credits: 60 ECTS